Richard

@mcclurgmarketing.com

42 Followers 51 Following

Helping B2B companies clarify their positioning, focus their marketing, and build go-to-market plans that actually work | Marketing & GTM Advisor | Insights on strategy, positioning, and Real MARKETing—with a dash of wit. mcclurgmarketing.com

A hand-drawn whiteboard titled “Real MARKETING Starts With the MARKET (Who Knew?).” On the left, a section labeled “The small-m marketing trap” shows a person running on a hamster wheel surrounded by notes like “Starting with execution,” “Random acts of marketing,” “Useless personas,” “37 color-coded tactics,” and “Shapeshifting value props,” with arrows pointing to “Burnout & confusion.” In the center, a three-layer block diagram labeled “The Solution: Real MARKETING (The Right Order).” The bottom layer is “Clarity” (who cares, why, what makes us different, market context). The middle layer is “Strategy” (where to play, how to win, what not to do, clear messaging). The top layer is “Execution” (content that reflects position, campaigns tied to goals, intentional channels). A large arrow says “Build the engine first.” To the right, an iceberg diagram contrasts “Big-M Marketing” (market insight, segmentation, positioning, ideal customers) with “small-m” visible outputs (content, events, promos). On the far right, an illustration titled “Marketing That Works” shows a person driving toward a sunrise with the caption “Steer in the right direction.” Beneath it: “Get clear → Build plan → Press go! Do fewer things better, in the right order.”
Bottle of maple syrup with a label that says Polite. Diverse. Natural. A Canadian flag and lake surrounded by trees are in the background.
A sidewalk sign outside a used music store reads: “FREE AIR GUITAR WITH EVERY MUSIC PURCHASE.”
Quote by Seth Godin: ‘Bad marketing is often the result of bad metrics,’ on a minimalist off-white background.
An infographic titled “What is Marketing?” outlines three key steps: Understand Ideal Customers, Build Trust, and Help Them Decide. With brief descriptions and icons, it reinforces marketing as a structured approach to guiding customer decisions.
"Pipeline id destiny" Latané Conant, CRO at 6sense