Melvin Tercan @melvintercan.com · Jan 15 Imagine you're a marketing manager tasked with creating the perfect audience segment from over a million households. Days of research, trial, and error—only to wonder if you missed a better option. What if AI could do it all in minutes?
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Your goal: Target high-income households in Austin, Texas. The challenge? Dozens of demographic filters, billions of possible combinations, and the constant tradeoff between precision and scale. Segmentation feels like an impossible puzzle.