MicroConf @microconf.com · Jun 22

Most SaaS founders think they have a messaging problem. @ggiiaa.bsky.social thinks they're solving the wrong layer. At MicroConf US 2026, she made the case that the only durable GTM moat left isn't a better product or a bigger budget. It's understanding. Link to YouTube in 🧵:

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MicroConf · Jun 22

Her argument: The growth challenges founders blame on messaging are almost never messaging problems. They're positioning problems. And the positioning problems are actually customer understanding problems. Hiring a copywriter doesn't fix any of that.