Mixpanel

@mixpanel.com

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If you look at a lot of whiteboard tools, it's like their toolbar has 22 features, and then if they add a new thing like tables or stickers or whatever, they just add it to the toolbar. But that can be overwhelming quickly. So we really focused on this sort of idea of progressive disclosure, having a really core of tools in that toolbar. And then once you opt into one of those modalities, if you're making a table or if you're using the marker, then we can sort of show you an additional level of detail in line and in context with what you might want to do with that in a way that's not overwhelming.