Nels Bangerter

@nels.bsky.social

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Photo of a plaque with a picture of Mike Shirley Mike Shirley October 25, 1941 - August 1, 2023 Bogus Basin General Manager 1991 - 2012 "The Father of Affordable Skiing* Mike Shirley was an avid skier, proud resident of Boise, Idaho, and a believer that Bogus Basin could be the best local ski area in the country. As General Manager of Bogus Basin from 1991 until his retirement in 2012 he worked tirelessly to improve the skiing experience while also. expanding community access. In March 1998, he reduced the season pass price from $500 to $199, an experiment closely watched by the whole ski industry. The experiment was a stunning success. increasing sales nine-fold. Bogus was on its way to being the treasured local ski area it is today. Mike's innovations in pricing and accessibility were widely copied in the ski industry, earning him recognition as "The Father of Affordable Skiing."