Omar Oakes

@omaroakes.bsky.social

35 Followers 59 Following

I have so many questions… Expert writer on media business and advertising | Comms strategy consultant for advertising and media companies | Founding editor, The Media Leader | Podcaster | Events host | https://omaroakes.substack.com

An iceberg portraying the UK agency landscape for marketing services. 1% of agencies are part of holding companies (the tip of the iceberg); 99% are independents (the hidden part below the waterline).