Patrick Semple

@patricksemple.bsky.social

140 Followers 690 Following

Design leader in 🇬🇧 with Irish roots 🇮🇪 | Obsessed with better products, faster feedback loops, and long runs around Manchester. Semplestudio.com

A simple, elegant diagram showing a continuous loop between Design Iteration, Customer Feedback, and Business Feedback. A single pink note, quietly marked “Feedback Cycle” rests beside it. The image captures the purity of an iterative process: a rhythm of testing, learning, and refining, where every cycle brings greater clarity and purpose.
Slide titled “Problem Statements” on a blue gradient background. Left panel reads “Write the Problem Statement with your team,” and explains that this aligns everyone on a single purpose: focus on understanding the problem first, solution later. Right panel shows a dark blue box with a template: “Due to [specific issue or challenge], our product is experiencing [negative business outcome], which affects [broader business impact or stakeholder experience].”
Three white smartphone mockups on a blue gradient background, each showing a different wireframe layout: the left one lists grey content blocks with pink pill-shaped buttons; the centre has a large media area, smaller cards and a bold pink call-to-action; the right stacks content panels with a pink button at the bottom.
Stylised Double Diamond diagram on a blue gradient background: two side-by-side diamonds illustrating divergent (expansion) and convergent (narrowing) phases, with colourful sticky notes, dashed arrows showing iteration, and abstract cloud shapes.
Double Diamond diagram on a pink-red background, showing four stages: Discovery, Define, Ideate, and Build. The organisation’s process is shown as a straight horizontal line across all phases. Overlapping this, large white arrows represent the Design Team’s more limited process, looping mainly around Ideate, with some movement into Define and Build, and occasional reach into Discovery. The phrase “Designs Team process” is labelled over the arrows. Bottom label reads “Your Org’s process” as a straight line through the full double diamond. The background includes sticky notes, clouds, and the HMW logo at the top right.
Illustration of the Double Diamond design process on a pink-red gradient background. The diagram is split into four stages: Discovery, Define, Ideate, and Test. The “Ideate” phase is highlighted in blue. The text reads: “Where does your design team design operate?” in vertical white type on the left. Small clouds, arrows, and sticky note graphics decorate the image. HMW and a speech bubble logo appear in the top right corner.
A circular diagram labelled ‘Feedback cycle’ with three connected points: Business Feedback at the top, Customer Feedback on the right, and Design Iteration on the left. Pink dotted arrows connect the stages, indicating a continuous cycle of testing and learning.
A car’s passenger seat with a brown leather bag, a pair of over-ear headphones with tan ear cushions, and an AO battery pack connected to a green charging cable. The bag has a vintage style with brass hardware, and the headphones rest beside it. The AO battery pack is small, white, and cube-shaped, lying on the seat with the charging cable extending from it. The setting suggests a moment of travel or commuting, with essential items casually placed on the seat.
A well-organized workspace featuring a computer monitor displaying a prototype of a mobile app with motion design elements. In the foreground, a notebook with sketched diagrams, a pen, and a Chemex coffee maker create a creative and focused atmosphere. A MacBook and a compact speaker are also visible.
Sketch-style illustration showing multiple hands collaborating over a piece of paper with rough notes and designs. One hand is holding a pen, while another points at the paper. There are scribbles, highlights, and annotations suggesting a brainstorming or design alignment session.