Plausible Analytics @plausible.io · Jun 1 1 / 2
ChatGPT traffic jumped 4.5× starting May 7. Signups from ChatGPT: up 2.6×. What changed: they brought back inline branded links in answers. Now when ChatGPT mentions a brand, people can actually click through. Did your site see a similar impact?
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That 4.5x lift when branded links returned shows citation comes before the click. Getting into ChatGPT's citation pool is a content+schema problem: FAQPage markup, consistent entity mentions, llms.txt that tells crawlers what to summarize. The click is downstream; citation is the upstream work.