Dave Powell

@powellds.bsky.social

803 Followers 408 Following

Head of Programmes & Development, Local Storytelling Exchange. Chair of Somerset Wildlands. Host of Your Brain on Climate podcast.

Summary: There’s a way to go on building awareness - this isn’t just about facts, but also using culture, sharing positive news stories, and audience-focused marketing. The two big communications challenges are that heat pumps are seen as too expensive and not warm enough - messaging needs to take this head on. Seeing is believing and word of mouth matters - the most effective messengers for heat pumps are people who already have one. Policy and engagement go hand in hand - driving down costs will make heat pumps a better story for everyone, which will in turn increase demand.