Professor Mark Reed @profmarkreed.com · Jun 30 Part of me isn't surprised by this, but it should make us all think carefully about how we evaluate impact over the long-term, and encourage us to be more conservative about claims based on evidence of immediate behaviour change.
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This depressing figure is from the appendix but the article itself is about a nudge that the authors have shown leads to remarkably persistent behaviour change - read the full article here academic.oup.com/restud/advan...