Malte Peters @ptrs.dev · Jan 5

I changed my onboarding - and revenue grew by 40%. Instead of explaining the app, I added a storyline: pick an egg, hatch it at the end. A/B tested it. Results: +7% reach the paywall +65% buy during onboarding +100% trial conversion Don’t guess. Test. #IndieDev #BuildInPublic

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Tom Turcotte · Jan 5

That's fascinating! I've seen similar effects with gamification in other onboarding flows.