Quartr @quartr.com · Feb 27 The McDonald's turnaround of 2003 is one of the greatest corporate comebacks in history. This is the story of how Jim Cantalupo saved the world's largest fast-food chain 🧵
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By the early 2000s, McDonald's was in crisis. Years of unchecked expansion had led to declining food quality, poor customer experience, and neglect of franchisees. In 2002, for the first time ever, the company posted a quarterly loss. Investors panicked.