Quartr @quartr.com · Feb 27 One of his boldest moves was revamping the menu, introducing premium salads, all-white-meat Chicken McNuggets, and the Dollar Menu, a strategy that drove customer traffic while improving margins.
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Cantalupo also emphasized restaurant operations, improving service speed, food quality, and marketing. Underperforming locations were closed. Franchisees were re-engaged. McDonald's started listening to customers again.