Razvan Fotia @razvanfotia.com · May 15 He started selling the pitons he made to other climbers. $1.50 each out of the back of his car. Simple, good gear that worked. Climbers told other climbers and demand grew faster than he could make them.
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By 1973, the gear business had turned into clothing. He named the new company after a wild, remote region at the bottom of the world. Patagonia. Still no interest in building a corporation. Just wanted to make things that lasted and get back outside.