Robin Berjon @robin.berjon.com · 29d How did we get here? Things used to be mutualistic: search got free content and sites got free traffic. This was enforced by competition. Misbehaving site? De-index. Misbehaving search? Cut off crawler. But this only works if there are enough search engines that sites can afford to do it.
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But as Google began capturing search, the pattern shifted. The more it monopolised search, the less it had to care about publishers. AI is only the most recent step in a trajectory that has been constant for almost twenty years. How did Google break competition in search?