Rob Cowell

@robsalesforce.com

624 Followers 530 Following

Developer Advocate at Heroku 🥑 | 9x Certified Application Architect | DF 22/23/25 Speaker | Author Salesforce Devops for Architects

Suitcase, backpack, water bottle, cap
Screenshot of shirtforce website with at least 3 purple t-shirts
Integrate Slack with DevOps : Collaborative Release - Oct 15th, 10:30 to 10:50am PDT, Moscone West, Level 3, Codey Theater
Gearset branded banner image, telling people I'll see them at Dreamforce 2025, plus a headshot of me
Rob explains how Slack can aid communications in DevOps lifecycles
ANATOMY OF AN APP - SWAPMYSWAG Let's take a walk through some code together, as we look at the making of SwapMySwag - a community app built on the Heroku platform. We'll cover platform decisions, design considerations, and the highs and lows of building apps without the safety net of the core Salesforce platform. JULY 8, 4:05pm
Integrate Slack to streamline Salesforce DevOps teamwork 12th JUNE 2025 9am-9:40am AND 2:30pm-3:10pm Campground, Slack Zone
Rob gives an introductory overview of Invocable Apex
Screenshot of a Salesforce Flow bug pane showing the results of a callout to Github REST API
Rob introduces the concept of Static Code Analysis
Retro pixel art, gold letting with the acronym M.U.T.H.A. and in small gold letters below it, "Mostly Useful, Through Having Agentforce"
Custom rubiks calendar cube showing the current date Thursday 1st May
Rob explains what Agentforce is, and how you can deploy it with DevOps
Rob introduces Agentforce
Rob dispels the myth that DevOps is just for Devs
A Southern redhead woman running from the police with crates of peaches on a cart
Rob explains why skipping testing in your Salesforce deployments is a recipe for disaster
Steve Molis in his green sequined Dreamcoat, holding a plastic lightning bolt, smiling at the camera while seated
Rob talks about the devops anti-pattern of releasing all your changes in one big bang release
Rob talks about the importance of monitoring, rather than waiting until user complain about an issue
More ducks - a mallard being followed by 3 little chicks. Pixel art style again
Pixel art of ducks at various stages - chick, adult, and a bronze roasted duck....
Rob tells how rolling your own DevOps stack can have a negative impact on productivity
Rob talks about the hidden costs of homegrown DevOps
Rob, sharing the pain of trying to manage Flow errors in an email inbox
A Commodore 64 (C64C model) on the desk, screen connected and showing a ChatGPT response
Rob teases the capabilities of Gearset's new Flow Error Monitoring
A 4MB Atari STe, signed by famous Atari demoscene people, displaying a Demografica logo, on my desk
Rob explains how DevOps depends on great planning
Photo of keema matar in the pan, a dish of spiced ground meat and peas
Salesforce Ruth character plushie, wearing a Salesforce logo beanie hat, sat in a chair with a blanket on her lap
A glass of eggnog, topped with grated nutmeg
Build log failures, too numerous for an ALT text - sorry!
Rob telling how the Apex Log Analyzer aids debugging
Promo image for Salesforce DevOps Wrapped 2024 : Dec 12th 6pm GMT (1pm EST, 10am PST), featuring Blanca Leon-Carter, Jeb Garrott, Jack McCurdy and Rob Cowell
My orange and white cat, Alfie, laying on his back, front paws raised, looking (upside down) into the camera.
Screenshot of my work in progress Bluesky client for the Commodore 64 computer, trying to authenticate and failing due to an empty HTTP response
Rob, in a Trailblazer hoodie, talking about uses of feature flags. Transcipt : So let's have a look at how to use these in practice Let's say you're releasing a dark mode feature You can deploy the functionality behind the flag enable it only for internal testers and gather feedback and adjust it before a wider rollout For those high-impact changes that you want to roll out gradually you can assign permissions to a pilot group and then monitor their experience using Salesforce monitoring tools and ensure it's all stable before scaling it out to everybody
Screenshot of a C64 Bluesky app using oAuth and prompting for authorization code.
An emulated Commodore 64 computer in the Vice emulator, showing my initial testing of an oAuth2 client. It's giving me a URL to visit that should give an authorization code, which it is prompting me to enter. Some of the parameters in the URL are still placeholders.