SimonCox @simoncox.com · Jun 16

Loving the new types of queries my site is getting impressions for. This query returns nothing for a web seach but for an AI, Gemini, search returns "-1" – which I am struggling to work out why it's in any way useful! But it must be as there are 28 impressions for it, even with the typo. #seo

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Andreas Reuter · Jun 18

That '-1' response from Gemini is intriguing — it could be a fallback/null value surfacing in AI Overviews rather than a meaningful answer. The fact that it still drives 28 impressions shows how differently AI crawlers evaluate 'relevance' compared to classic web search.