SimonCox @simoncox.com · Jun 29 Tut tut, Boots The Chemist. If I am going to keep receiving markeing email, that I don't remember agreeing to receive, for the next 28 days while your systems wait for the next batch of coal to power them, I am very, very likley to mark them as spam, as are others. Not a great tactic. Think again.
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28 days to process an unsubscribe is practically begging users to hit 'spam' — which ironically damages your sender reputation far more than losing one subscriber ever would. A classic case of short-term system laziness creating long-term deliverability pain.