Small World Consulting

@smallworldconsult.bsky.social

182 Followers 41 Following

World-leading thought and action on climate and sustainability. Helping organisations thrive in a sustainable low-carbon future. Founded by @mikebernerslee.bsky.social https://www.sw-consulting.co.uk

“This film – share it with everybody. Share, share, share! Politics is a numbers game.”
"Activated. And I'm going to lobby my MP!"
“Motivated. We all have to unite to bring about a revolution by the people!”
"Optimistic. The tipping point for populations to change their actions is something like 13 – 18% to adopt a new approach... so that might be a light at the end of the tunnel?”
"Frustrated. We collectively are responsible together. But the people who have the least don’t expend the same CO2 that the Chief Executive of a multinational company does.”
"Anxious. Fearful that the one lesson we learn from history is that we never learn from history.”
A large audience watching a film with the words 'How do you feel?' above them.
“We collectively are responsible together. But the people who have the least don’t expend the same CO2 that the Chief Executive of a multinational company does.”
“Fearful that the one lesson we learn from history is that we never learn from history.”
“This film – share it with everybody. Share, share, share! Politics is a numbers game.”
"Activated. And I'm going to lobby my MP!"
“Motivated. We all have to unite to bring about a revolution by the people!”
“Optimistic. The tipping point for populations to change their actions is something like 13 – 18% to adopt a new approach... so that might be a light at the end of the tunnel?”
"Frustrated. We collectively are responsible together. But the people who have the least don’t expend the same CO2 that the Chief Executive of a multinational company does.”
"Anxious. Fearful that the one lesson we learn from history is that we never learn from history."
Mike Berners-Lee at a lecturn at the original National Emergency Briefing in Westminster
A carton of oak milk and a pitcher of milk behind a sign saying: Which milk should I choose? Below are 4 types of milk showing the impact of each across landuse, greenhouse gas emissions and freshwater use.
Matt Bond at the Small World Consulting stand at edie, talking to an attendee who is eating a banana. Three books by Mike Berners-Lee are on the table, including How Bad are Bananas, surrounded by bunches of bananas.
Jonathon Porritt, Sarah Finch and edie editor Matt Mace on stage at edie 26.
Picture of Mike Berners-Lee, text reads: I'm speaking at the UK's longest-running and most impactful sustainable business event. edie 26 25-26 March 2026, Business Design Centre, London
Scientists thought they understood global warming. Then the past three years happened. Graph showing average temperature increase, with all years around a line, apart from 2023, 2024 and 2025 which are much higher than the increase line.
Document cover 'Expanded Methodology for SWC MRIO Emissions Factors v2.0' with a cargo ship on the ocean as a background.
A diagram showing thinking and values at the centre, with politics, media, business and other social issues around it, and an outer layer of physical issues including climate, food, pollution and biodiversity.
Mike Berners-Lee on stage with the Blue Earth logo behind him
Ten point plan: Leverage public procurement and catering to source and provide more plant-based foods, normalising plant-rich diets and catalysing growth in the market. Encourage food supply companies to transition towards a higher proportion of sales of plant-based foods. Bolster food security and economic growth through support for the horticulture sector to produce more fruit, vegetables, nuts, beans and pulses in the UK. Support British farmers to increase production and provision of plant proteins for human consumption in the UK. Make it easier and more affordable for people to access and eat healthy food.
Just 9% of children and 17% of adults meet the 'five a day' recommendation for fruit and vegetables. National Diet and Nutrition Survey, June 2025.
A group opf people sat on sofas around a central table which is covered in paper, pens and post-it notes, whilst one person writes on some paper.
Mike Berners-Lee speaking at a breakfast event, slide showing 'Carbon Commons launch' behind him.
A crowded room of people sat on chairs, watching Mike Berners-Lee on a small stage. The book cover for A Climate of Truth shows on a slide behind him.
The aviation industry, technology providers, and academics are already working in partnership, researching and trialling solutions. They want to engage with policymakers for actionable, impactful policies fairly across the industry.
Reducing contrails costs just $5-$25 per tonne of CO2e. The best-case cost for sustainable aviation fuel is $185 per tCO2e. And sustainable fuels are unlikely to meet demand at the scale and cost needed by 2050.
Research has shown significant reductions in contrail warming can be achieved for less than $4 per flight ticket.
Small adjustments to just 1.7% of flight paths could reduce contrail impact by over 60%
1. Contrails cause 35% of the warming effect of flights over 100 years. But because they are intense and short-lived, reducing them now could reduce flight climate emissions by 50% by 2040.