Matthias

@steptb.bsky.social

36 Followers 81 Following

“Think lightly of yourself and deeply of the world.” - Miyamoto Musashi https://www.steptb.com

Google search results prioritize content from Reddit with a 10x to 22x higher weighting compared to its two closest competitors (Semrush data), yet we're supposed to believe the proliferating black box automations in Google Ads aren't biased in their channels' favor. Make this make sense. Paid Search SEM Google Ads PPC AI Marketing Automation
The absurd priority Google gives to Reddit in search results (plus, it seems to be the only one that cares about Quora). SEO AISEO SEM LLMO SERP Search Engine Marketing Organic Search
In marketing, the 95/5 rule is a heuristic that illustrates how the majority of potential customers are not actively looking to purchase at any given moment. Only ~5% of your audience is ready to buy today. The other ~95% are future buyers. If you only run direct-response campaigns, you ignore the ~95% until they're ready; by which time, your competitors may have won them over. Brand-building ensures you're their first choice when they finally enter the market.
AISEO LLMO - Correlation between SEO factors and LLM mentions by website category