Steve McLeod

@steveofmcleod.com

1445 Followers 227 Following

Buy my book! "Kill the HiPPO: How bootstrapped software companies decide what feature to build next." Find it at killthehippo.com or on Amazon. My personal site: steveofmcleod.com

Rand Fishkin holding a copy of Kill the HiPPO, the book I cowrote.

The cover design of Kill the HiPPO, a forthcoming book by Steve McLeod & Siew Ann Tan

Mixins first appeared in Symbolics's object-oriented Flavors system (developed by Howard Cannon), which was an approach to object-orientation used in Lisp Machine Lisp. The name was inspired by Steve's Ice Cream Parlor in Somerville, Massachusetts:[1] The owner of the ice cream shop offered a basic flavor of ice cream (vanilla, chocolate, etc.) and blended in a combination of extra items (nuts, cookies, fudge, etc.) and called the item a "mix-in", his own trademarked term at the time.

“All decisions are emotional. Even the hard-nosed decisions to buy boring B2B solutions are emotional decisions at the end of the day. So we navigate towards making our product magical.”