SWR Data

@swr-data.bsky.social

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Data-driven insights into the adult creator economy. Fighting stigma & misinformation with facts. Featured in New York Times, Wired, Hollywood Reporter, NPR, Slate, Mashable and others. A project by @melrose.bsky.social & @mikestabile.bsky.social

Compared to cis creators, trans and non-binary creators were: • 83% more likely to have had their content used in a deepfake (14.9% vs 8.1% cis) • 54% more likely to have been doxxed or outted online (32.4% vs 21.1%) • 15% more likely to have had content flagged or removed (70.3% vs 61.2%) • 15% more likely to have been banned from an adult platform (18.9% vs 16.5%) They're also the front lines of the War on Porn. Thanks to new restrictions like age-verification and political campaigns against sex and sex work, trans and non-binary creators were: • 74% more likely to report being attacked or harassed online (33.8% vs 19.4%) • 53% more likely to face restrictions on what they sell (74.6% vs 48.6%) • 41% more likely to have fans unable to access their content (56.3% vs 40.0%) • 24% more likely to report decreased revenue (60.6% vs 48.9%).
Adult creators by gender chart, featuring women (74%) men (16.6%), nonbinary (8.1%), agender (1.1%) and other (.5%). Trans creators of any gender made up 9% of the respondent base.
Graph showing adult creators by sexuality. Just 32% identify as straight A plurality identify as bisexual (33%) while others identify as pansexual, queer, asexual, gay/lesbian or other.
Graph showing 23% of creators ranking "social media censorship" as a top issue. Other sectors were much more impacted. 49% of fan based creators rank it high.
Graph showing different income streams (cams, clips, customs, etc) and how creators in those sectors viewed the current market. Creators earning primarily through cams/livestreams were more likely to say earning money was getting easier or at least staying stable.
Graph showing a decline in creator incomes between 2025 and 2024. In 2024, more creators said their incomes were increasing rather than decreasing. A year later, the numbers were reversed, with nearly half of creators say their income has gone down.
Graphic showing headline "How Much Do Creators Actually Make" from the Substack post.
Graph showing percentage of creators who have financial support outside of their adult work. Just 35% are entirely dependent on adult work.
Graph showing 'how much revenue did you earn from income from adult industry work last year' 3.7% earned over $250+, 17.4% earned less than $10K. A plurality (38%) earned between $10-40K.
Graphic: "What's Behind the Rise of Clips?"
Graph showing relative popularity of various platforms, among both creators on the platform and creators in general.
Cover Image: The 2024 State of the Creator Report: Money and Platforms. Powered by SWRData
Graph from SWR Data showing top ten fan platform used by creators: OnlyFans (1), ManyVids (2), Fansly (3), LoyalFans (4), Clips4Sale (5), SextPanther (6), iWantClips (7), Pornhub (8), NiteFlirt (9), Slushy (10)
Graph of issues related to race among adult creators, along with analysis. The Business of Race Though the rise of fan content helped creators of color bypass some barriers, the creator pool is still significantly whiter than the world around it. Perhaps that's one reason why creators of color tend to be more invested in business education. In general, creators of color were more likely to say they value resources like industry conferences, webinars, newsletters, mentorships and on-platform education than their counterparts - and more likely to rank "lack of guidance" as a hurdle to success. Creators of color earn significantly less income in adult overall. Just 17.7% make over $5,000 a month, almost half the percentage of non-POC creators (31.2%). Men make up an outsized percentage of the creators of color. 22% of creators of color are men, compared just 12% of white creators. And 1 in 3 male creators is a creator of color. 5 Platforms More Popular with Creators of Color We asked adult creators which platforms they use to monetize content. These five had a greatest usage by creators of color relative to (+%) other creators. NiteFlirt (+44%) LoyalFans (+23%) JustForFans (+14%) Stripchat (+11%) Streamate (+7%)
Graph of gender in the adult industry. Stats and info largely in the post.
A graph of adult creators by age: 18-24 (7.1%), 25-34 (39.8%), 35-44 (35%), 45-54 (13.7%), 55-64 (4%) and 65+ (.5%)