Jeff Funk

@thejefffunk.bsky.social

42 Followers 22 Following

I help brands write copy & strategy that build trust & sells. 4X Emmy-Winning Storyteller (former CNN TBS writer). Helped generate 750M Views + 3 million downloads in 11 months for AI, ECOM clients

A screenshot essay titled '3 Dead Simple Things You Can Do In 10 Seconds To Build A Brand That Stands Like A Hulk Above Your Competition'. The body discusses the author's experience meeting Hulk Hogan, contrasting his past image as a positive figure with his current persona. The essay outlines three simple strategies for building a strong brand: 1) Anchor Your Visual Identity by maintaining consistency in colors, fonts, and tone to build trust; 2) Own One Core Message by repeating a key phrase to increase memorability and engagement; and 3) Show Up Daily to enhance visibility and develop resilience, leading to audience loyalty. The author emphasizes that brand consistency is essential in a fragmented market.
A screenshot essay titled 'The Only Metric That Matters: Did You Take Action Today?' The essay reflects on personal growth over 3.67 years since joining Ship 30, highlighting changes in the author's family and the development of their writing and voice in technology. It emphasizes the importance of taking action rather than waiting for permission and details common reasons for inaction in achieving goals. The author urges accepting a lack of clear roadmaps and encourages focusing on actions rather than feelings, quoting Trevor Moawad on the necessity of action for achieving success. The text is rich in personal anecdotes and motivational insights.
Screenshot essay titled 'Why Your Website Isn’t Converting: You’re Ignoring Human Nature.' The content discusses the importance of copywriting that resonates with primal human desires to enhance website conversion rates. It emphasizes that explaining a product isn’t enough; emotional triggers called The Life Force 8 must be leveraged. The eight emotional drivers include: survival and life enjoyment, food and beverages, freedom from fear, sexual companionship, comfortable living, social status, care for loved ones, and social approval. Examples illustrate each driver, highlighting effective copy techniques. The piece concludes by advising the use of these emotional appeals, referencing Steve Jobs' success.
Screenshot essay titled "The Emotional Edge" discussing the importance of empathy in sales. The text emphasizes that while logic explains, emotion persuades. It outlines a five-step process to harness empathy for improving sales effectiveness: 1. Collect voice-of-customer data from various sources; 2. Categorize emotions expressed by customers; 3. Use customers' emotional language in messaging; 4. Connect feelings to actionable solutions; 5. Tone down excessive emotionalism for authenticity. The essay concludes by highlighting that empathy, when genuine, enhances sales success.
A screenshot essay with the title 'But I Know My Business Better Than Anyone' discusses the importance of hiring a high-converting copywriter. The text highlights that knowing your business doesn't equate to being able to sell it effectively. It lists six reasons to hire a copywriter, emphasizing that business owners may be too close to their product, customers prioritize outcomes over features, emotional writing is more effective than logical explanations, the relevance of targeting ideal customers, the need to focus on customer problems rather than company details, and the time-saving benefits of professional writing. The essay concludes by encouraging business owners to prioritize managing their businesses and invest in quality copywriting.
Screenshot essay titled 'For busy 9–5ers raising kids and chasing clients — so that you can build a profitable copywriting business before breakfast.' The body highlights the author's experience as an entertainment marketer and a parent, explaining their structured approach to building a freelance copywriting business. Key components include dedicated work hours in the morning, tools like Blotato + Typeshare for content automation, Stripe for invoicing, and Notion for organization. The author emphasizes the emotional benefit of feeling in control and using limited time efficiently, encouraging other busy professionals to start their journey without sacrificing family or job security.
Screenshot essay titled 'Every Beginner Thinks Their Story Is the Star. But Great Copy Starts With the Customer—Not You.' The essay discusses the importance of understanding the customer in copywriting. It emphasizes that writers should listen closely to their audience, framing the copy from the customer's perspective rather than their own. Key steps include: naming the customer's archetype, identifying their desires, pinpointing pain points and fears, recognizing limiting beliefs, and creating an emotional map that connects the product to customer needs. The conclusion highlights that effective copy earns client buy-in by demonstrating a deep understanding of the customer's story.
Screenshot essay titled 'I Started In A Cubicle Making $19K. Now I Write Emmy-Winning Copy and It All Traces Back to This One Lesson.' The essay describes the author's journey from earning $19K in a cubicle job, crafting scripts without impact, to achieving success as an Emmy-winning copywriter. Key lessons shared include: 1) Understanding audience needs on a deep emotional level; 2) Using their language to resonate; 3) Creating relatable narratives; and 4) Courageously addressing difficult truths. The piece emphasizes the power of writing to influence and connect with individuals, culminating in the assertion that mastering this skill leads to greater audience engagement.
Screenshot essay titled 'Day 1: Why I’m hitting reset after winning Emmys, launching a business, and nearly burning out'. The essay discusses the author's reflections on the significant changes in marketing since their last writing course. It highlights the author's successful career in entertainment marketing while expressing a newfound passion for copywriting and conversion. The author shares insights from launching a creative consultancy and the lessons learned about balance and brand building. They announce participation in 'Ship 30 for 30' by Dickie Bush & Nicolas Cole, outlining their intentions to write about creating a fulfilling side hustle, leveraging tools for business success, and maintaining personal balance for creatives managing multiple responsibilities. The target audience is other creatives facing similar challenges.
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My very first Blue Sky post. A breath of fresh air. 12:18PM 11/29/24