Scott @ The Online Rule @theonlinerule.com · Nov 20 1 / 4
You might have noticed there’s a fairly specific graphic at the end. Each player has their own ‘brand’, created with the club. Players are known for certain traits - bringing energy, and leading by example, to name two. These are used with content featuring them.
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It’s a brilliant way of lifting their profiles, and tells an overarching narrative throughout their time with the club. The thinking is that players are positioned in content that reinforces these values and get known for them over time.