Tom Divon | توم ديفون | תום דיבון

@tomdivon.bsky.social

1466 Followers 376 Following

Social Media Explorer 🦆 PhDing; Communication; HebrewU Founding Member @weareccsn.bsky.social 🤳🏽 Content Creators 🧲 Audiovisual Memes 🧨 Algos and Hate 📵 Tech Appropriation 👩🏽‍🎤 TikTok Cultures

we argue that memetic expressions, encapsulating condensed war memorialization, leave lasting impacts on cultural trauma narratives via platform infrastructure; this circulation of trauma ensures prolonged exposure & transforms users' profiles into living evidence repositories👇

employing POV aesthetics, users leverage influencers' practices to draw viewers into mundane aspects of war; Valeria reveals her 🥑-free bomb shelter fridge, ironically translating her *sacrifice* for a millennial audience for whom 🥑 symbolizes financial stability & well-being👇

TikTok’s culture of conent recycling enables users to playfully appropriate viral memes (i.e., "it's corn") and place cultural trauma within empathetic & interactive context; they make warfare more relatable, digestible & negotiable in ways that intensify generational attention👇

exploring the case of @valerisssh, we delve into the aestheticization of trauma on TikTok, showing how features (Stitch, Comment Responses & #Challenge) provide users with novel dialects to narrate their experiences; they boost visibility, awareness & mobilize community support👇

we start by identifying *war influencers* as a politically motivated cohort utilizing platform vernacular to enhance awareness & access to their traumatic scenery of war zones, rosing to fame by accelerated virality; keep an 👀 to a profound typology in our coming journal paper👇