Tory Gray

@tory.thegray.co

1022 Followers 335 Following

Mostly just doomscrolling about the downfall of democracy. CEO of #SEO things @thegray.company. With @colinta.bsky.social, in Stratford, Ontario. Mom • BLM • She/Her • Absolutely one of those women

Screenshot of GSC's new crawl budget efficiency score
Screenshot of a marketing email from the SSA, with the text: "Social Security Applauds Passage of Legislation Providing Historic Tax Relief for Seniors The Social Security Administration (SSA) is celebrating the passage of the One Big, Beautiful Bill, a landmark piece of legislation that delivers long-awaited tax relief to millions of older Americans."
Screenshot of a Google query with the AIO in position 4 after a featured snippet and 2 organic listings
Screenshot of Nuxt's documentation for URL Routing, where a there's advice for routing users around a website based on a browser's History API. On this list they reference a method called "replace()" which is not recommended in the documentation.
Benchmarking LLM Brand Definitions: example of a critique. Features a screenshot of the result for the query "What is Gray Dot Co" on ChatGPT. Superimposed text comments cover 1) ChatGPT is connecting the entity "Gray Dot Co" with "The Gray Dot Company", 2) that the referenced bio is dated, and 3) that there's a Gray Dot illustration included that has nothing to do with our company.
Bobblehead Peyton Manning?!
Screenshot of GSC's Crawl Stats > Crawl Requests report for Not Found (404) URLs, showing a very large spike at the end culminating in 530k crawl requests over a short period of days.
Screenshot of Google results for the query "seo on the bea" - supposed to be "seo on the beach", but I hit enter too soon! - and Google AIOs are giving a confident answer about "seo on the bead"
Six people meeting around a table in an office setting with the text "What we think we look like during an SEO sprint planning meeting."
Screenshot of a browser tab citing "My Spaces - "
SEO Product Management, Sitebulb logo and Gray Dot Co logo. How does your SEO Product Management program measure up? Take the quiz to get an instant SEO PM score for your business. From Beginning to Advanced, find out next steps for improvement.
Screenshot of the Google I/O 2025 confirmation screen
Creation from my kid, Ada: A baby grand piano made out of legos, with a minifig with long dark hair a white shirt and blue jeans playing the piano. In the background you an see clear plastic organizing tubs filled with multi-colored lego pieces.
Screenshot of a Twitter/X post from Mike Hardaker, @mountainweekly, with the following text: Just got email from Susman Godfrey!!! The attorneys representing Chegg. Google we are collectively coming for you. Strength in numbers and stop letting "Google will search for you" that is not how this was ever supposed to work. You're company is going downhill. For first time in decade Google is loosing share of voice in search well DUH people are pissed and not just publishers and SEO's. Even some of Google engineers favor Bing..... And we were told so at the Creator Summit "drink the koolaid event"
Scene from Newsies, featuring all the boys holding their papers while Christian Bale says "Headlines don't sell papes, Newsies sell papes."
screenshot of google trends for the query "best seo agency" in the us over the last 5 years. there is no corresponding spike in traffic
Screenshot of page 2 of related queries to "SEO agency" for the US. Item 6 is CRM Monday, 7 is seo services primelis, 8 is flower delivery chicago proflowers, 9 is fba shipping rapid express freight, and 10 is professionsal seo agency primelis with a green check emoji
Screenshot of an AI generated link spam email from a faker
Screenshot of Google results for the query "Tory Gray", showing an x.com account with a Lily Ray preview image
Screenshot of GSC "err_too_many_redirects" error
Screenshot of GSC last 6 months performance data
Screenshot of the error filter tab in Screaming Frog in the Hreflang section, with "Missing" checked and highlighted
Screenshot of a Google 429 error on GSC
Picture of a very snowy scene
Screenshot of Tory Gray’s BlueSkyRoast results. “Doomscrolling Queen with a side of SEO Magic!”, “Tory Gray’s feed is where existential dread meets actionable marketing tips”, “a mix of heartfelt community love and the occasional sarcastic jab at everything gone wrong the the world.”
Snowy neighborhood scene with big trees lightly covered in snow.
Spam email screenshot featuring pictures of Elon Musk, attempting to pitch advanced-tech heating devices under his name
Photo of a presentation at a marketing concert from the crowd. Marco is presenting on SEO/Analytics, and this slide features a link to a Gray Dot resource: SEO Airtable Template
Screenshot of a Google Sheet with columns Month, Theme, Holiday and Sub-themes, with organized notes on causes to support