Trusting News

@trustingnews.bsky.social

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Empowering journalists to demonstrate credibility and earn trust day to day. Sign up at trustingnews.org/newsletter.

Some people think newsrooms have lots of money, or that the news is dictated by what gets the most clicks or who owns the outlet. Set the record straight by getting clear about your funding and ownership. In this training we’ll walk you through how.
A screenshot of our Audience survey titled "help us shape our national news coverage to better serve the community"
Sample explainer: We know some news outlets might intentionally sensationalize news stories for profit, but that's not the case at [outlet name]. Yes, we do pay attention which stories resonate most with you because our business model depends on our ability to provide coverage that is consistently interesting, useful and valuable to you. Part of the way we gauge that is by monitoring which stories get clicked on and shared most. However, it would take significant spikes in advertising (or ratings) to influence our overall revenue. And at [outlet name], revenue considerations simply do not take priority over meaningful public service.
Questions to ask people about the news