Turing Studio @turingstudio.eu · Feb 13 1 / 3
We’ve been doing B2B sales & marketing in the game industry for 2+ years. Hard truth: cold outreach to game devs rarely works. We’ve tested different approaches, refined messaging, tried various channels—results? Underwhelming. Devs instinctively ignore sales pitches unless they need a solution.
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Game studios rarely change their pipeline mid-project. Risk, time, & cost make switching tools unlikely. Thinking an outsider will push them out of their comfort zone? Silly. That comes from within. Cold outreach is a waste—trust, community, & inbound are where the real wins happen.