UXDX

@uxdx.com

67 Followers 6 Following

UXDX USA: 12-14 May, New York UXDX EMEA: 19-21 May, Berlin A cross-functional conference for empowered product teams. Berlin & New York Product | UX | Design | Engineering uxdx.com

What happens if we get the answer wrong?" According to Google's Keyvan Azami, this question might be the difference between AI success and failure.
Mrinali Kamath shares how she transformed SME interviews from a research tool into a leadership framework to drive alignment and impact at Ford.
"People over process" sounds great... Until teams start working in silos, duplicating efforts, and missing key insights. Chris Avore, Head of Design at Northwestern Mutual, explains why process isn’t the problem; bad process is. Learn how to implement structure that drives impact.
What happens when UX hits a tipping point? Kristen Dudish & Libby Gery from The New York Times reveal how their design team tackles big shifts, evaluates opportunities, and aligns teams around ambitious yet achievable visions.
McKinsey’s research highlights why empathy and creativity—the core of design leadership—can’t be automated.
Discover the surprising parallels between human-object relationships and AI design. Pavithra Ramamurthy delves into how designers can foster empathy and trust in technology.
Delivering a research report isn’t the end—it’s the beginning of driving meaningful outcomes. Kasey Canlas, Research Operations Manager at Genesys, shares why tracking your research’s journey is key to improving quality and impact.
Want to get the most out of UXDX? Bring your whole team and experience the event together! Our sessions break the barriers between product, UX, design, and dev—helping teams work better, faster, and more collaboratively.
How can a hit game like Wordle drive long-term user engagement? Kristen Dudish and Libby Gery reveal how The New York Times integrated games into their app to build habits and boost discovery.
How do you ensure your product roadmap aligns with top-level company goals? Anthony Maggio, Airtable’s Head of Product, shares how automation uncovered gaps and tracked progress across initiatives.
Pavithra Ramamurthy explains the vital role of user control in creating trust and accuracy in AI systems. Learn how motion design enhances user interaction.
"If everything’s important, nothing’s important." Discover how Kasey Canlas, Research Operations Manager at Genesys, shares a framework to tailor UX research for maximum impact. Learn to deliver actionable insights tailored to your audience.
“Write the book before putting it in the library.” Parisa Bazl explains how Commvault’s phased approach turned best practices into a successful design system.
Airtable centralized product feedback, unlocking thousands of submissions from platforms like Gong, Slack, Salesforce and Zendesk. But with new opportunities came new challenges: overwhelmed teams and triaging bottlenecks.
Discover how motion in AI interfaces creates transparency and improves user experience. Pavithra Ramamurthy shares Salesforce’s approach to building user trust in AI by revealing processes behind the scenes.
Activity might look good, but is it driving real results? Jehad Affoneh explains the importance of measuring outcomes and why finding the right executive sponsor is key to long-term success.
Anthony Maggio, Airtable's VP & Head of Product, shares how his team leveraged AI to accelerate workflows and achieve a 20% increase in shipped features. Discover the transformative strategies that eliminated friction and streamlined development.
After years of chasing motivation, Rory Madden learned the secret to creating change: simplicity. In this video, he explains why making actions easier is far more effective than increasing motivation.
Jehad Affoneh highlights a common pitfall in big projects: managing complexity may solve today’s issues but often makes future problems worse. Discover how Toast tackled this challenge.
“Consistency isn’t something you enforce—it’s a byproduct of a healthy system.” Dive into Parisa Bazl’s transformative approach to design systems that scale seamlessly.
Want to unlock true team autonomy? Start by structuring teams the way customers think about your products. In this short, Rory Madden introduces domain-driven design as a powerful technique for creating independent, effective teams.
Incremental progress might look good on paper, but is it really solving the problem? Jehad Affoneh, Chief Design Officer at Toast, explains how siloed teams can create more complexity in customer experiences.
How do you turn a strategy into action? Priceline’s Aadi Deshpande (VP of Engineering) and Anthony Padronaggio (Design Manager) dive into the challenges of cultural shifts, process changes, and team alignment.
Predicting user behavior is a losing game. Instead, focus on delivering small features, observing customer reactions, and iterating quickly. In this teaser, Rory Madden breaks down why iteration is the cornerstone of Agile success.
A video featuring Richard Dalton, Head of Design at Verizon, discussing his “Baby Bear Methodology” for process design: balancing “not too much, not too little, just the right amount.” He introduces Verizon’s “Way of Working,” a framework to align practices across design, product management, and engineering teams for seamless collaboration.
How do you build teams that thrive in complex tech landscapes? Priceline’s Aadi Deshpande (VP of Engineering) and Anthony Padronaggio (Design Manager) share how their teams evolved from single-focus engines to adaptive machines that drive value.
Discover how Priceline transformed messy workflows into a streamlined "product development superhighway." Aadi Deshpande (VP of Engineering) and Anthony Padronaggio (Design Manager) share how alignment, governance, and cultural shifts drive innovation.
A video featuring Richard Dalton, Head of Design at Verizon, discussing how every employee in an organization has a domino-like impact on customer experience. He emphasizes the importance of raising awareness across teams to align efforts and improve outcomes. Richard shares how fostering a collective understanding of each role's influence on the customer journey is essential for seamless, user-centric design.
Alex Wilson, VP Senior Design Systems Manager at T. Rowe Price talking about their design system approach on stage at UXDX USA 2024. "We created an innovation program for our development team where we set aside eight hours of time for a developer, per sprint. to work on something that they think would benefit the design system. And this really brought about a number of different great solutions that we were able to use. But what we realized was that we ended up getting a backlog of a ton of these ideas that the team had."
A video featuring Richard Dalton, Head of Design at Verizon, discussing how to measure customer behaviors to improve user experience. He explains the importance of understanding what satisfied customers do—like buying more or recommending your product—and what dissatisfied customers do, such as leaving quickly or complaining. He highlights Verizon's use of Digital Interaction Scores (DIS) and Retail Interaction Scores (RIS) to gather actionable insights and refine customer experiences.
Alex Wilson, VP Senior Design Systems Manager at T. Rowe Price talking about their design system approach on stage at UXDX USA 2024. "We started with an inner sourced capacity. So we took capacity from different teams, brought it in and delivered an MVP. And that was to show value. Once we got that off the ground, then we were able to, get full funding through a single source, through a single department. And that's been pushing us forward ever since. The MVP helped get us past that initial resistance from stakeholders that I think a lot of people see. And that MVP period also took quite a bit of time. It took over a year for us to get that funding. But, at the end of the day, we've been able to, excel and have great success ever since because we went through that process."
Alex Wilson, VP Senior Design Systems Manager at T. Rowe Price talking about their design system approach on stage at UXDX USA 2024. "Which leads us into our next business function of business development. So we now have our finance down. We have our sales down. We have our marketing down. We've got consumers coming through the door and those consumers are happy. So now we want to look at expansion opportunities, but before we get into expansion, we need to make sure that we mitigate risk. This is a crucial part of the business development function because you want to ensure that you can scale as you go and limit the amount of issues that come up along the way."