WIRED @wired.com · May 18 Over the past couple years Colin had grown particularly fixated on the rising tide of tiny administrative obligations that increasingly seems to define modern existence—think dealing with insurance, handling airline miles, or managing subscriptions. www.wired.com/story/normie...
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Those hassles aren’t just accidental byproducts of complexity, according to Colin; they’re often features. A confusing portal, a dropped call, a process just opaque enough to discourage follow-through. At scale, they function less like bugs than like policy.