Yesterbits @yesterbits.com · May 25 1 / 2
It's pretty interesting. Guidance on ads and how to make effective ones. Generally a program where Apple shares the advertising cost for local advertisers. Comes with handy clip art too.
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Going back to look at the auction you linked, apparently the binder was re-used. The actual Apple Retail Advertising Program contents are what I have in that binder. The seller on that auction seems to have re-used the binder for other stuff, largely service manuals.