Virginia | The Full-Stack Marketer @yourfullstackmarketer.com · Nov 27 Ok, but how do I choose where to pin the headlines? This is the fun part. 😄 Your creativity as a marketer comes into play. I use a standard template for this, and I keep it on my desktop for regular reference.
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Position 1: Headline for Ad Group — Main focus of your campaign. i.e. Washington County Plumber Position 2: CTA — What do you want the user to do? i.e. Call Today To Fix The Leak Position 3: Unique Selling Proposition — What sets you apart from the next company? i.e. 24/7 Services Available