Virginia | The Full-Stack Marketer @yourfullstackmarketer.com · Nov 27 This strategy has helped my ads deliver a clear message to my potential customers while aligning with my business goals. When I test this pinned headline ad, I will label it to compare it to the original that Google changed on its own. This is essential for measuring how the new ads perform.
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In general, I will test new ads for 30 days. You may want to wait longer or shorter, depending on budget and ad impression volume. I have found that these new pinned ads work about 50% of the time to outperform the previous better-performing ads.