Can't remember the last time I saw an email marketing campaign that boiled down to "no dude, the game is way better now, I swear"
232 likes 19 replies
Replies
blogburst · Mar 23
the flipside is those emails usually just remind people why they uninstalled in the first place. it's a tough sell because the friction of a huge re-download is usually higher than the curiosity of seeing if it's actually 'way better' now.
Foxhack / Dave Silva · Mar 23
All of Io's marketing emails read like that.
Mike Kelehan · Mar 23
Cyberpunk 2077 had an ad with Idris Elba literally saying, "The game is fixed!"
Chucklestyle · Mar 23
There were ads on YouTube recently for Clash Royale or wtf ever that basically said "the revenge button actually works now" and it felt crazy to me to advertise that a feature in a years old game is finally functioning.
KBABZ (aka Kal) · Mar 24
"as intended" so you're telling me the version that went gold for launch WASN'T how you wanted it??
Haunt Me · Mar 23
We need The Benz!!!
Manscape: Torment · Mar 23
I got this because I'm on IOI's newsletter and, man, if I were them I would not have been nice enough to promote the tire fire I was in the process of removing my name from
Starship Ericprise · Mar 23
Never been a better time to play MindsEye!
Nick Ostrem · Mar 23
I think it would need to be 125% off for me to play that Give me 15 bucks and we’ll talk, Leslie
Kickaha of the Art · Mar 23
"If you are a saboteur, please disregard this message."
Devour🌱 · Mar 23
Cyberpunk?
@consultthebones.bsky.social · Mar 24
We're like 3 weeks away from a hostage situation with Mindseye The Benz holds up a tiny vial of *something* (probably his own piss) and threatens to UNLEASH it upon the world until those responsible for his downfall step forward
Dude Anasty · Mar 24
"Now is the best time to play!" Technically true, inasmuch as there as never been any good time to play MindsEye
Noel [from GigaBoots] 🏳️⚧️ · Mar 23
The game won't reach its peak form until they name The Saboteurs.
Will · Mar 23
This is giving "we've spent too much money on this thing for it to fail" vibes.
useless username · Mar 23
"player feedback has been much more positive" is a very loaded statement. Like, compared to what? The feedback could be in the range of "this isn't AS dogshit as it used to be"
Conrad · Mar 23
"Enjoy the story as inteded in this version that's now drastically different!"
Land of 10,000 Takes · Mar 23
It’s giving the Dominoes ad campaign when they were like “we know our pizza fucking sucked forever but it’s good now!”
Chloe posts through it · Mar 23
I will say hotel Barcelona is doing that but the thing is that they’re right