SEMalytics | AI Copywriter for B2B

@semalytics.com

33 Followers 49 Following

Building COS (Communications Optimization System): AI copywriter for B2B, personality-grounded per buyer. Drawn from 860+ peer-reviewed papers on consumer psychology. Your message isn't bad. It's just written for one personality type. semalytics.com/cos

Two-column diagram comparing random 50/50 A/B split vs personality-segmented split. Left panel (red bar): Conscientiousness and Openness readers mixed randomly into both variants, with faded pills showing wrong-type recipients. Right panel (orange bar): C-type readers routed to Precision variant, O-type readers routed to Conceptual variant. Footer: C = Conscientiousness-dominant, O = Openness-dominant.
Side-by-side comparison of two B2B email messages. Left shows generic copy sent without personality scoring. Right shows the same message rewritten for a high-Conscientiousness buyer, with specific metrics and structured claims.
Abstract illustration of an open presentation space with geometric shapes arranged in unfinished clusters, suggesting work shown before it is complete.
Five descending vertical bars alternating orange and navy on cream background, representing the five OCEAN personality dimensions in B2B copy scoring.
Radial infographic on cream background. Center circle: COS Score, 4 frameworks. Four framework cards connected by dashed spokes: Framework 1 Personality Fit — does the copy reach the Big Five trait profile of the buyer? Framework 2 Engagement — HAPE, High Arousal Positive Engagement signal strength. Framework 3 Strategic Clarity — how clearly the offer, the audience, and the next step read under scan. Framework 4 Framing Strategy — promotion vs prevention frame, does it match how this buyer processes risk? Headline: Most AI writers measure 1 dimension. We measure 4. Footer: 860+ peer-reviewed papers. One score. Four diagnostics. Every piece of B2B copy.
Two-zone quote card. Cream top: 'Low reply rate isn't a comment on the offer. It's a comment on the reader.' Navy bottom: most B2B copy picks one frame based on how the writer thinks, then sends it to everyone. Promotion-oriented buyers read for gains. Prevention-oriented buyers read for risk.
Anvil in side profile with forge fire in the background. Dark navy and orange tones. Visual for the KnowledgeForge origin story — how a ChatGPT knowledgebase became a 43-module reasoning framework.
Quote card: 'Voice isn't a style. It's a personality signature. A pattern of dials each writer turns on autopilot, in a specific direction, every time.' From the essay: How to Write Prompts for AI Copy That Sounds Like You — semalytics.com/blog/prompts-that-sound-like-you
A vintage pocket watch with exposed gear train, lying on a smooth matte slate-blue surface. Chrome silver case, teal-green accent on the crown. Soft diffused studio lighting. Photorealistic product photography.
Infographic titled 'Adjectives don't have a voice. Instructions do.' Two columns compare adjective-based prompts to operational OCEAN instructions. Left column, marked ADJECTIVES: 'Friendly, professional, confident.' Model averages across every corpus of the same. Output reads as a competent generalist. Never as you. Right column, marked OPERATIONAL OCEAN: 'First person. Every claim carries a number.' Model executes deterministic instructions. Nothing to average. Output reads as a specific voice for a specific reader. Footer: Source: 20+ years of B2B copy testing and OCEAN prompt engineering. Brand: COS, semalytics.com/tools/ad-copy-analyzer.
Infographic titled '5 subject lines. 5 buyer types.' for B2B product marketers and VPs of Marketing. Subhead: 'Most opens come from one personality dimension you have never named.' A numbered 5-row grid maps each OCEAN personality dimension to a subject-line angle and a real example. 01 Openness, Novelty hook, 'How AI rewired buyer psychology in 18 months.' 02 Conscientiousness, Process specificity, 'The 7-step copy audit (with checklist).' 03 Extraversion, Social momentum, 'Join 1,847 ops leaders Thursday.' 04 Agreeableness, Collective framing, 'How our team scaled to 200 reps.' 05 Neuroticism, Loss aversion, 'What you are losing to outdated outbound.' Payoff: 'If you write for everyone, you reach yourself. Grounded in 860 peer-reviewed papers.' Footer links to semalytics.com blog and free Email Subject Line Analyzer.
Infographic titled "What B2B Buyers Now Hear" with "NOW HEAR" in red on a navy background. Four card pairs show common cold-email cliches and how B2B buyers actually interpret them: "Only 3 spots left" reads as "Bot spam." "Trusted by 1,200+ companies" reads as silence. "Loved your recent post about [X]" reads as "ChatGPT wrote this." "Hope this finds you well" reads as "Skim and delete." Credit: grounded in 860+ peer-reviewed papers on persuasion and personality psychology.
Four overlapping circular shapes in warm orange and deep navy on a cream background, arranged in a loose square. Where the circles overlap, the colors blend into darker hues — representing the four personality types in a B2B buying committee and where they intersect.
Three identical analog pressure gauges in a row on a navy surface, green needles all resting at the same reading.
Promotional banner for 'Allegory Theory: Category Theory and the Hunt for AGI,' a free online talk by Dr. Rem, Ph.D. Mathematics, from the Northwest AGI Forum, Sunday June 28, 2026 at 1 PM PT. A glowing blue digital human head in profile with a neural-network brain on a dark background.
Abstract editorial graphic — a five-sided pentagon overlays a two-toned horizontal bar split between orange and navy, evoking the five OCEAN dimensions and the divide between buyers reached and buyers missed.
Illustration of five paper-cut shapes in orange and navy on cream: a circular badge, a rectangular speech-bubble stack, a triangular megaphone, a hexagonal callout, and a ribbon banner. Each shape represents a distinct social proof type covered in the post.
The relationship carries the weight. Not the agent. Not the human. The line between them. ~SA
An infographic illustrating how brands often miss their target audiences. In the center is a desktop computer and a smartphone, with a website and email containing a brand message. Around the devices are icons representing different types of customers: an explorer, a strategist, a nurturer, an analyst, and an achiever. Lines with bright colors show successful connections with the explorer and strategist. However, gray lines with breaks or Xs show failed connections with the nurturer, analyst, and achiever. Below the graphic, text reads, "Even Fortune 500 brands miss 60% of their audience. Personality-driven messaging connects; Generic content fails to resonate." There is a small butterfly in the upper-right corner.
A colorful B2B marketing infographic titled "BEYOND THE COPY: UNLOCKING BUYER PSYCHOLOGY." The center features a "COS: Communication Optimization System" logo with a rising arrow. Radiant color sections represent the Big Five personality traits: Openness (light blue/yellow with lightbulbs), Conscientiousness (green with checklists), Agreeableness (pink with handshakes and hearts), Neuroticism (purple with shields and risk graphs), and Extraversion (orange with community icons). Each section includes tips for matching copy to that specific buyer type. The footer reads: "See WHO you’ve been missing. Free analysis at semalytics.com."