SEMalytics | AI Copywriter for B2B @semalytics.com · 27d The demo went well. The champion was nodding. Two weeks later: "Procurement has questions. Legal is reviewing. Engineering wants a deeper technical evaluation." That's not a sign you ran a bad demo. It's the structure of modern B2B buying.
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Avg B2B committee = 6-11 people. They cluster into 4 personality types, each weighting the same evidence differently. A vision-heavy pitch worries procurement. A risk-mitigation deck bores the champion. The deal stalls at the type your materials reached worst — not the loudest objector.