Cabel Sasser @cabel.panic.com · 23d

it's an historic redesign caught in the wild: newton's sheds the last of its late-90's vibes and joins the funky font family. it looks much better, right? agree or disagree? #wildredesign

57 likes 16 replies

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Replies

Visual Loc · 23d

Definitely looks nicer. Easy to find on the shelf as well. I would quibble with the weight of the “N” a bit as it looks a tad light compared to the other characters.

Mark LaCroix 💾 · 23d

Better, but they're dead to me until they bring back the good flavors.

Jake · 23d

I don't hate it. Personally, however, I think that if they're not gonna bring back making other fruits into Newtons, they should just put Fig back in the mainline brand.

Pantuso · 20d

Way cleaner and more legible. The 'fig' part is the least important piece of information.

Parkscope Joe · 23d

Cabel what’s up with the discrepancies between the fiber and sodium amounts. This feels like a conspiracy

Blair · 18d

Chobani.

Adam · 23d

Interesting how they've really downplayed the "fig" part of the packaging, but simultaneously insist it's "real fig." Now I'm trying to think if I've ever had fake fig.

Oatcup · 23d

1 serving is 3 “😦” (and i can’t unsee it)

Seven - Baito Fight!! out August 10th!! · 23d

Have they made a Newton with a better fruit inside yet?

Cabel Sasser · 23d

(also interesting that they bumped serving size from 2 to 3 cookies, blowing past the coveted 100 calories. i feel like 6 cookies is maybe more accurate tho)

Neven Mrgan · 23d

I have a question… What did the original packaging mean with that green leaf. What part of a fig newton uses a leaf

unregistered goosecam 2 · 23d

flabbergasted that they called them "cookies" on the old packaging (twice!). digging the little newton icon on the new one

WALToONs · 23d

Agree. It’s plump, like the product. The wispy font wast not very tasty.

Kara Sowles Deloss · 23d

she’s beautiful

Artm💫💫n · 23d

Timtamd Coffee Suckerpunch

Paul Oswald · 23d

I like that they are trying to educate people on what a fig is using pictures of cut figs.